Pay Per Action Marketing
The FINAL Authority on what I call Pay Per Action (PPA) market places, along with various tagential topics.
Monday, August 21, 2006
Tuesday, August 08, 2006
Search Is Where It's At
In the early 90's you may remember reading article after article about the demand for nurses and teachers. Alas, no one wanted to be a teacher because the pay was so poor, and society needed (needs) nurses because of the aging Baby Boomers.
So what does this have to do with Search? My friend, Dean Johnson, sent me this article recently. The article sites that, in the upcoming years, individuals with deep knowledge of search, seo and sem will be in high demand.
Who would've known that today's search experts would be the societal saviours (like teachers and nurses) of the 2000's?
Tuesday, August 01, 2006
What in the Zillow Is That?
A friend of mine, Mike Husson, introduced me to this new site: Zillow.com. At it's core, it's a real estate site, but if you look a bit closer you will see that it gives you a bit more insight into the marketplaces across our great nation. Here's an example of the average sale price in the cities in the Bay Area.
If you ever looked for a house, you'll know that you don't always only shop for price - sometimes you shop for neighborhood first and price second. I think in Zillow.2 the technology should allow you to shop within neighborhoods within cities. For example, you should be able to look at an online map, drag a "selection tool" over a small geographical area and see what's available. Not today, but hopefully Zillow will take looking-for-a-house to the next level.