Monday, November 06, 2006

Algorithms are Everywhere!`

Lots of SEM companies out there claim to use complex algorithms in an effort to figure out the optimal bid position/CPC for PPC marketing keywords. As far as I know, Efficient Frontier is the only company really doing this (yes, I know, shameless plug). Nonetheless, here's a nice overview of the history of the algorithm on Seth Goldsteins Blog.