Some Google Stats and Additional Google Features to Be Added
Recently, Google has added a number of new features, including:
- Keyword Planner
- "New and improved" Traffic Estimator
- New and Improved Reporting,
- The ability for advertisers to bid content and search separately
In the near future, Google will be adding the following features for advertisers:
- Developer sandbox (7/1),
- Zero-impressions
- New AdWords features (position preference, ads scheduling, timezone, local business address batch operations)
- Revised quota system
- Application token (api calls must include developer token and application key)
- Localization
AdWords Product/Feature Roadmap
- Position preference (in API in 3Q)
- Ad Scheduling (day parting, in 3Q)
- Budget controls (accelerated delivery, monthly budget, customer periods (in 3Q)
- Average target CPC Bids (campaign level, in end of 3Q; max clicks available today)
- Adwords Editor (beta for 3 mos.)
- Local time zone (end of 6/06)
- MCC alerts
Google Netowork and Site Targeting Updates
Three Billion daily pageviews across 1000s of sites
- Product Roadmap: IP-based reach (in Q3),
- Attribute targeting (in Q3),
- Different ad formats (in Q3/Q4),
- CPA of some inventory (in Q4), S
- ite-level reporting (Q3),
- CPC site-targeting (Q3)
- User targeting available on content network
- Site targeting at vertical (page-level) and home-page-level (in beta)
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