Monday, July 10, 2006

Remnant Inventory on TV for Advertisers

Here's a company that's selling remnant inventory on second and third tier cable channels in non "primary" markets (ie North Lake Tahoe, Berkeley, etc). Check out Spot Runner and see what they are up too.

A couple of things to check out/think about specifically:

1. Look at the map on the home page to see what's available in each geo.

2. Think about what Google, YSM or MSN could do with this type of offering in combination with their PPC ads. Cross media optimization is the holy grail for advertisers. Google has been talking about it, but I haven't seen anything in the market yet.

Perhaps Spot Runner is an easy acquisition for one of the big three.


At 6:15 PM, Blogger Dean Johnson said...

good stuff Kro - thanks for the info.


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